What is corporate identity?
Advantages of corporate identity
Corporate identity is a bright glossy cover of your company. It consists of text, color, informational elements to highlight individuality and key benefits. Marketing specialists should develop and compose a corporate identity, because logos, color combinations, fonts should unobtrusively focus people's attention on the merits of your goods, services and other commercial proposals.
- company identification, brand integrity;
- increasing loyalty from clients, colleagues, investors;
- helps customers find your product among hundreds of other offers;
- reducing the cost of advertising campaigns when entering the market;
- highlighting the main benefits of the product / service;
- logos and other components enhance the aesthetic appeal of both products and promotional materials.