My name is Jane and I'll talk about the projects which I worked with
Аbout my cases
Google Search, GDN, Shopping, APPs, Youtube
Grow your business with Google Ads(Search)
Get in front of customers when they're searching for businesses like yours on Google Search. Only pay for results, like clicks to your website or calls to your business.
Task
To create company in Google Ads for receiving conversion from Google Search
Project
Mirkada Jewelry
Link on project
Solution
Conduct an audit of site and analyze of сompetitors
Collect a semantic core and negative keywords. Write an ads. Create a dynamic search ads. Run an advertisment on test period.
After 30 days of our work, launched optimization on bidding and make decision about launching market company
Case "Mirkada Jewelry"
$6.361
542%
$34 476.62
Ad Spent
Purchase Conversion Value
ROAS
Results
Reach more people in more places online with GDN
Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.
The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.
The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.
Display campaigns have a broad reach and can help you:
• Promote your brand
• Generate product awareness
• Increase sales
• Get more leads
• Promote your brand
• Generate product awareness
• Increase sales
• Get more leads
Meet your advertising goals
Task
To find clients that needed in transfer Ukraine-Czech
Project
Transfer Kiev-Prague
Link on project
Solution
Launch Google Search and Google Display Network company for people that find a transer from mobile device.
Case "Commfort"
How we start scaling
The decision was made a demonstrate advertising in Google search network on competitor's brands and hot search terms.
Also, we managed GDN on particular peoples, who located in Ukraine, using mobile device with Czech browser language.
Also, we managed GDN on particular peoples, who located in Ukraine, using mobile device with Czech browser language.
$15 621
602%
$94 038.4
Ad Spent
Purchase Conversion Value
ROAS
Results
How Shopping campaigns and Shopping ads work
Shopping ads use your existing Merchant Center product data - not keywords - to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. We'll use these details when we match a user's search to your ads, making sure to show the most relevant products.
Shopping ads can show either on the top ad placement or the top right-hand side of the Google Search results page and/or on the Google Shopping property. In certain markets, Shopping ads can also show on the Search Partners network, YouTube, and Google Image Search. Below are examples of different ad placements.
Task
To help start whole project in Google Shopping
Project
Automotive parts
Link on project
Solution
Conduct an audit of site and analyze of сompetitors
Launch Google Shopping company that it was a best solution for internet market place with more than 40 000 products
Case "Hotparts"
How we start scaling
The decision was made to launch the highest margin commodities for maximum profit. After 30 days, we launched Smart Shopping campaigns and added all the products that were in the store. After 2 months, we expanded the GEO and scaled the business. The decision has now been made to add ads to search due to the high ROI from shopping.
$34 821.42
415%
$144 508.9
Ad Spent
Purchase Conversion Value
ROAS
Results
Universal App Campaigns
As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? App campaigns streamline the process for you, making it easy to promote your apps across Google's largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network
To help you get the best value from each download, Google Ads also automates targeting and bidding. You can optimize your campaign targeting to focus on finding valuable users based on actions you care about, like in-app conversions.
Task
To increase amount of application's installation
Project
Aktis Taxi
Solution
Launch a Universal App Company on IOS with goal on install app
Case "Aktis Taxi"
How we start scaling
During for test period, we have paying 6.56$ for the installation. After 3 month optimization, cost of installation dicrease on 4.21$. Nowdays, cost of installation our mobile app is worth 0.42$.
Link on project
$904
721%
$6 517.84
Ad Spent
Purchase Conversion Value
ROAS
Results
Bring your story to life with Video ads
Reach potential customers when they watch or search for videos on YouTube—and only pay when they show interest.
Only pay when people watch your ad. You only pay when someone chooses to watch at least 30 seconds, views the entire ad, or engages with your ad, like clicking on a call-to-action overlay, a card or a companion banner.
Task
Increase product and brand consideration and brand awareness
Project
Deutsches Institut
Link on project
Solution
Launch custom video and non-skippable in-stream campaigns
Case "Deutsches Institut"
How we start scaling
Launch a out-stream campaign for test period. After these days, we connect a non-skippable campaigns. Got more conversions with video ads designed to encourage valuable interactions with our business
$58 214.3
316%
$183 957.2
Ad Spent
Purchase Conversion Value
ROAS
Results
Thank You For Your Attention!
