Cosmetics store
Glamierre

ROAS 3.69
Online cosmetics store
Customer
Online cosmetics store
A period of time
October - November
GEO
USA
Minimum ROAS
1.7
Task
The top priority was sales with a good return on investment. Based on this, it was necessary to create a promotion strategy, a work plan and emphasize the uniqueness of the products.

Achieve minimum ROAS 1.7.
Problems
The client had previously advertised on Facebook and Instagram, but the return on investment was small and sales were unstable.

The website was not of the best quality (but the client wished to leave it unchanged, although we said that the results could be even better if the site is edited)


There was a lot of interesting content, but it wasn't selling.





SOLUTION
Based on the tasks and problems that were agreed upon, we carried out the following work:
Made audit and created a strategy for work and improvement
Created more selling creatives for ads
Created different audiences for tests and to determine the best combinations
We are ready to answer any question and conduct a free audit of your project.
What have we done
We helped to eliminate problems on the site, set up the correct display of events, came up with new ad creatives and ad text, and wrote a strategy for the entire ad campaign.
Developed a step-by-step scaling strategy.
Top of funnel tested a wide audience
for all girls aged 18-30, also an audience with relevant interests and Lookalike audience from various sources
We helped to eliminate problems on the site, set up the correct display of events, came up with new ad creatives and ad text, and wrote a strategy for the entire ad campaign. Developed a step-by-step scaling strategy.
In the buttom of funnel, we took only the audience of the past settlers of the website, since it had been good for the client before. We also tested DPA retargeting (catalog with site products).
In the middle of funnel we tested audiences of those who interacted with our client's social networks with different periods (365 and 30 days) We helped to eliminate problems on the site, set up the correct display of events, came up with new ad creatives and ad text,
and wrote a strategy for the entire ad campaign.
Developed a step-by-step scaling strategy.
We turned off audiences and ads that did not give a good result or gave a good result, but for a very short time. We left the best
combinations and started scaling.
Results and conclusions
At this stage, the results are shown without scaling implemented fully, but already with stable results, that brings client a good profit and increase brand awareness.
Results
$7,431
Total spent
198
Purchases
3.69
ROAS
Steps to success

  • Correct campaign structure
  • Debugged retargeting system
  • Testing various cold audiences
  • Creatives with a focus on unique product characteristics
  • Proper preparation for scaling


Do you want to increase your income?
We are ready to answer any question and conduct a free audit of your project.