To build correct strategy and traffic structure Significantly improve the quality of the company's advertising content
To keep ROAS above 2
Lack of quality creatives Сan't keep ROAS above 1.5 Small return on ad investment
Analysis. As usual I've made analysis of previous campaigns and determined successful and unsuccessful ways to advertise our products.
I've created strategy to understand how we'll more.
Then I've created creatives using Figma and Photoshop and audiences for cold campaign (audiences with interests and LAL) and also audiences for retargeting campaign. I've tested 4 different audiences at one campaign
Then I was traking the results and optimizing, scaling the best ad sets.
Made quality creatives
I learned the audiences and their preferemces and created images that can catch their eye and make them want to buy the product.
Also I used main USPs and pain points to show potential audience what they will get with the product.
How I tested creatives and ad copies
For each product, 3-4 audiences were initially tested, 5 videos/images/carousels were tested in each adset. Here you can see some of them.
I determined the best combination of ad sets and ads to scale and now I have data to make advertising more successful for that project.
Steps to success
Correct campaign structure
Debugged retargeting system
Testing various cold audiences
Creatives with a focus on unique product characteristics
Proper preparation for scaling
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