Golf
Clothers
Store

ROAS 3.16
Online clothers store
Customer
Online clothers store
A period of time
March -April
GEO
Canada
Minimum ROAS
1.5
Task
To build correct strategy and traffic structure
Significantly improve the quality of the company's advertising content


To keep ROAS above 2
Problems
Lack of quality creatives
Сan't keep ROAS above 1.5
Small return on ad investment



SOLUTION
Analysis. As usual I've made analysis
of previous campaigns and determined successful and unsuccessful ways to advertise our products.
I've created strategy to understand how
we'll more.
Then I've created creatives using Figma and Photoshop and audiences for cold campaign (audiences with interests and LAL) and also audiences for retargeting campaign.
I've tested 4 different audiences at one campaign
Then I was traking the results and optimizing, scaling the best ad sets.
Made quality creatives
I learned the audiences and their preferemces
and created images that can catch their eye and
make them want to buy the product.
Also I used main USPs and pain points to show potential audience what they will get with the product.
How I tested creatives and ad copies
For each product, 3-4 audiences were initially tested, 5 videos/images/carousels were tested in each adset. Here you can see some of them.
I determined the best combination of ad sets and ads to scale and now I have data to make advertising more successful for that project.
Results
$3,024
Total spent
169
Purchases
3.16
ROAS
Steps to success

  • Correct campaign structure
  • Debugged retargeting system
  • Testing various cold audiences
  • Creatives with a focus on unique product characteristics
  • Proper preparation for scaling


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