- not quality work with Facebook advertising
- lack of quality creatives
- not relevant audience was used
- no retargeting
- small return on ad investment
To find and to scale profitable products
Create a strategy and make an audit of their previous work
Launch test and determine the winning products. For each product, 4-5 audiences were initially tested, 5 videos/images/carousels were tested in each adset
Launch retargeting and work with a warm audience with different offers
We tested from 3 to 6 product-related targeting at product launch, and then added new audiences and added LLA's
Create a system of custom audiences from the main events for retargeting (7, 14, 21, 28 days), upsells, cross-sales, and LLA's.
These actions allowed to make effective retargeting (30-40% of all sales), create a small flow of additional sales, and start using LLA's power.
Expansion of existing audiences in adsets, that made 100+ sales, I .е. we, for example, could make an audience of 4 million and more from a current audience of 1.5 million;
Increase budget in existing adsets with a good sales history;
Create more complex combinations of custom audiences and then LLA's. For example, the audience of those who bought more than a certain amount or bought 2 and more products for one purchase. Such audiences are more quality and you can get more value from them.